Overview
Invite Contacts is the hub for adding preloaded members and sending them invite emails to encourage them to start sharing.
Invite emails are sent by program. Use the program selector at the top right of the Invite Contacts page to switch between programs.
What we'll cover in this article:
Before You Start
You must be an Admin, Manager or Supervisor role to access Invite Contacts.
Only preloaded members can receive an invite email. Members must be added manually by the admin or via an automated source to the program before you can invite them.
Members added via Integrated Login Links or signing up on the program registration page will not get the invite email but the confirmation email.
You cannot send an invite email to a member who has already been invited.
Note: Be sure to set your area's timezone prior to turning on the invite scheduler, so emails send on your local time. You can set your timezone by clicking on your user icon on the top right, then selecting My Settings.
From there, select your local time using the Timezone dropdown.
Where to Find Invite Contacts
Add Contacts
It’s vital to keep adding new contacts as program members at key moments, including adding and inviting previous referrals to become members.
Use the Add Contacts section to add members to your program before sending invite emails.
Automated Sources
When Automated Sources (Preload New Customers) is enabled, customers who meet the following conditions will automatically be added as preloaded members and can be sent an invite:
Any referral in any program who reaches the approved status
Referral update integration settings detect them as a new customer
This could be via Zapier or API, or when HubSpot or Salesforce customers meet the trigger for approved referrals
Select Automation Settings under Add Contacts. Enable Preload New Customers, determine when they're eligible to be sent an invite after they're preloaded, then select Update.
When enabled, these settings will bring in contacts from all programs. But only one program can auto-add at a time, so you'll see a clear prompt if another program already has it on.
Note: Using your Automation Settings, you can delay sending invite emails to automatically preloaded members.
Under When to Invite, enter the number of days to delay the invite email by. Once that set number of days has passed after a data load, the preloaded members from that data load will receive the invite email.
Note: We will never add the same contact twice.
Note: Automated Sources gives you free members.
10% of your total member limit can be added via automated sources for free each month.
(Example - if you have a 10K member limit, you'll get 1,000 free members per month.)
Tip: Automated Sources work hand-in-hand with the Weekly Invite Scheduler. When the scheduler is turned on, Referral Rock automatically sends invite emails to eligible preloaded members on the days you choose with no manual sending required.
Other ways to add contacts
You can also have your recruiters add members using the recruiter portal. Recruiters can access the recruiter portal after logging in with their credentials (this option isn't available right in the Add Contacts section).
Note: When manually adding a member as an admin or recruiter, you can choose to send an invite email at the time of adding.
Tip: Examples of new members from various sources can be:
New customers
Referred customers
People reached by recruiters (your team members)
New contacts (say, people who signed up for a newsletter)
Send Invites
Use the Send Invites section to configure your invite email content and send invites either on a schedule or manually.
If you have not set up an invite schedule, get started by clicking the blue Schedule Invites button.
(Once you’ve set up an invite schedule, the Send Invites section will look like this. )
Settings
Configure your invite email settings using the following options:
Edit Weekly Schedule – Change the days you send automated invites (available only after invites are scheduled)
Customize Language – Edit invite email content
Reminder Setup – Enable a follow-up reminder email 7 days after the initial invite email goes out
Schedule Invites / Edit Weekly Schedule
Enable the Weekly Invite Scheduler to automatically send invite emails to eligible preloaded members on the days you select.
In the left navigation menu, go to Promotion > Invite Contacts. Then, select the program if prompted.
Select Schedule Invites and toggle on the Weekly Invite Scheduler. Or, if invites are already scheduled, select Settings > Edit Weekly Schedule.
Select the day(s) and time to send invite emails.
Select the member sources to include:
Import – Members added via CSV
Automated Sources – Members added through Automated Invite Sources
API – Members added through an API method, including Zapier
This feature lets you keep sending invites to new preloaded members shortly after you add them to your program and encourage them to start sharing promptly. It makes continuous promotion much easier (just set it up and let it run automatically)!
Note: A preloaded member will only receive an invite email once (or twice, if the 7-day reminder is enabled).
After that, invited and activated members will automatically receive the Monthly Summary email each month, starting at least 14 days after their invite (if the Monthly Summary is turned on).
Customize Language
Use Customize Language to edit the invite email content. You can preview how the email will look to the right of the editor fields.
The invite email template follows program email best practices, you only need to update the fields below.
In the left navigation menu, go to Promotion > Invite Contacts. Select the program if prompted. Then click Settings > Customize Language.
Edit the following fields:
Logo & Styles
Logo size in email
Alt text for logo
Describes the logo for screen readers and when images are blocked. Leave blank to keep the business name.
The Invite Email uses the same logo and accent color that you set in Portal > Brand Settings.
Invite Message
Headline
This appears as bold text at the top of the email body. It also serves as the email subject line, so it needs to catch readers’ attention.
Keep it to 60 characters or fewer to avoid truncation in email inboxes
We recommend including the referral reward, the member reward, or both
Message
Describe how the program works
We recommend framing the opportunity to give and get rewards as a perk, like in the example below
Keep in mind that the “Deal - Member” and “Deal - Referral” fields in the Share Section are available to highlight the program’s rewards, so we recommend keeping exact rewards out of the Message section
Share Section
Headline
Advertise the member and referral rewards in a punchy intro
Recommended to keep it to 60 characters or fewer
Deal - Referral
Divided into an introductory Label and a space to list the exact Reward that the member will give their friend.
Toggle the switch off if you don’t want to display this section
Deal - Member
Divided into an introductory Label and a space to list the exact Reward that the member can earn
Toggle the switch off if you don’t want to display this section
Link Share Title
The copy displayed above the member's personal referral link
Copy hint
Gives guidance on how to copy and share the referral link
Footer
Footer portal link
The text on the direct link to the member’s portal
Footer sender line
Shows the email was sent on behalf of your business
Unsubscribe
Text that instructs the recipient how to unsubscribe
Note: You can also add a Terms & Conditions link to the invite email footer, next to the Unsubscribe text. The Terms & Conditions link and its text are set in the program settings.
Be sure to save your changes before exiting the editor.
Note: The text you configure here applies to all future invite emails for the selected program, whether sent via the Weekly Invite Scheduler or manually. Changes apply immediately to future emails.
Reminder Setup
Turn on the One-time Reminder Email to send a second invite email to members who haven't activated yet.
In the left navigation menu, go to Promotion > Invite Contacts. Select the program if prompted. Then click Settings > Reminder Setup.
Toggle on the One-time Reminder Email.
The reminder sends 7 days after the member's first invite email. All members who receive an invite will also receive the reminder if this is enabled.
Manual Invite
Use Manual Invite to send invite emails immediately to preloaded members.
Select Invite Manually.
Check the member source(s) you want to invite:
Past Imports – Choose which imported list to invite members from
Manual Adds
Recruiter Adds
API
Automated Sources
Select Send Email.
The invite email goes to all preloaded members from the selected sources who have not yet received an invite.
Tip: To review or update the invite email content before sending, select the link to Invite Email Settings.
Viewing Preloaded Members
The Preloaded tab shows all preloaded members available to receive invite emails.
Select a member's name to open their Member Profile.
Check whether an invite is scheduled or if the member needs to be invited manually.
Export your list of preloaded members.
View the Member created date.
Invite History
The Invite History section shows performance data for your invite emails. Use this data to optimize future emails.
Each row displays:
Name
Status
Created
Sent
Members
Open rate
Click rate – Percentage of recipients who clicked the email link and activated
Select the name of an invite email to view a detailed delivery report, which includes counts and percentages for:
Delivered
Opened
Clicked
Undelivered
Sent
Pending
Spam
Unsubscribed
What's Next?
Set Up Passive Entry Points
Make your program accessible from anywhere by placing Program Links in touchpoints your customers already see regularly.
Review Member Statuses
After sending invites, track how members progress from preloaded to invited to activated. See The Member Lifecycle (Member Statuses) for more details.
Set Up Recruiters
Have team members add and invite contacts on your behalf through the Recruiter Portal. See Set Up & Manage Recruiters for more details.
FAQ
What is the difference between preloaded, invited, and activated members?
What is the difference between preloaded, invited, and activated members?
Preloaded – Members added to your program manually by a program admin or via an automated source and has not received any emails or engaged with the program.
Invited – Members who received an invite email but have not yet engaged with the program.
Activated – Members who have accessed their Member Portal, shared their link, added a referral, or had a referral click their link.
See The Member Lifecycle (Member Statuses) for more details.
Can I send the same person an invite email more than once?
Can I send the same person an invite email more than once?
You can send a second invite if the One-time Reminder Email is enabled. The reminder sends 7 days after the first invite, as long as the member hasn't activated yet.
You cannot send more than two invite emails to the same person. Members who haven't activated after receiving invite emails will still receive Monthly Summary emails, which continue to encourage activation.
What can cause a member to activate after receiving an invite email?
What can cause a member to activate after receiving an invite email?
A member activates when they:
Access their Member Portal
Share their referral link
Add a referral
Have a referral click their link
Can I change the design of the invite email?
Can I change the design of the invite email?
You can update your logo and button color in Brand Settings. The email layout is fixed to ensure consistent display across devices.
How are invite emails different from regular email marketing?
How are invite emails different from regular email marketing?
Unlike general newsletters or promotional emails, invite emails are specifically designed to encourage new referral program members to start sharing. They include members’ unique referral links, program-specific messaging, and automatically track who becomes an active program participant.
What if I want to use my own email campaigns instead?
What if I want to use my own email campaigns instead?
You can use Integrated Login Links in your own email campaigns. Keep in mind you will not have access to the automated scheduling, targeted sending, built-in analytics, or the optimized template that invite emails provide.







