The Webpage Redirect option gives you the most control over what Referrals see when they click on Members' share links and social media posts.
It is also the most flexible option when integrating with your business. You can send Referrals straight to your personal or business site, e-commerce site, or an external quote or contact form.
Watch this short video to learn the differences between the Webpage Redirect and Hosted Landing Page options:
In this article you will learn to:
Setup your Redirect URL
Setup your conversion settings
Setting Up a Redirect URL
Navigate to Program Editor > Share or click here
Under Referral Destination, select Change Destination
Make sure the Webpage Redirect option is selected and enter the URL to the page where your referral capture form is hosted.
Referral data is captured on your site and sent back to Referral Rock using our Conversion script (This requires a separate integration)
Member share links will always contain the Member's referral code. This allows Referral Rock to know exactly who made the Referral and ensures that the correct Member receives their reward.
Set Up Conversion Tracking
Conversion Tracking is necessary when using a Webpage Redirect in order to capture referrals inside of Referral Rock.
Check out our Integration Docs for more information on how to set up Conversion Tracking
Conversion settings include the options to automatically approve Referrals and specify when cookies expire.
These settings are setup with recommended defaults.
To make changes:
Navigate to any page the Program Editor (or click here)
Select the gear icon in the top right corner & select Conversion settings
Automatically Approve Referrals?: If automatically approve Referrals is set to 'yes', the Referral will be approved once the conversion tracking event occurs. If 'no' is selected, the Referral must be manually approved.
Cookie Expire: The cookie expires option lets you specify how long a cookie will live in the user's browser after they click the Referral link. This cookie is placed in the user's browser (labeled as rr_wcid) and links them to the referring Member for the period of time specified. That way, if the user visits your site via the Referral link but comes back to make a purchase at a later time, that Referral will still be captured and associated with the Member that last made the referral.
Tracking with First Interaction Attribution - Determines which member will receive credit for a referral if the referral clicks on multiple member's referral links, and therefore multiple Referral Rock cookies exist.
Last Smart Interaction (Recommended) - Credit for the referral goes to the last member whose link was clicked by the referral.
First Interaction - Credit for the referral goes to the first member whose link was clicked by the referral.
Last Interaction - Cookies are always replaced on a new referral link click, regardless of whether the referral clicks the same member's link more than once. This reduces tracking accuracy and fraud detection but can be useful if multiple members and referrals are expected to share the same device, as each referral link click on the same device will be tracked as a different user.