What is the Conversion Tracking Script?

The Conversion Tracking script is added to a page that signifies that a conversion has happened. This could define a successful demo form submission, quote request form submission, e-commerce purchase, mailing list sign-up, or any other on-site action that you want to track. The script is triggered whenever the page is loaded by a visitor.

The Conversion Tracking script does three things:

  • Checks if the user is a referral by checking for the existence of a Referral Rock cookie.

  • Creates a referral record and attributes it to the correct referring member, if the user is a referral.

  • Optionally adds parameters to the new referral record from your site. Examples include the referral's name, email address, and purchase amount.

This script does the hard work of creating a referral upon a sale or other desired action and adding information (parameters) about the new referral.

The Conversion Tracking script is usually placed in one of the following areas:

  • A Thank You Page after a successful form submission.

  • A Confirmation Page after a successful e-commerce purchase.

  • A Welcome Page after a successful user sign-up.

It is best practice to place the script on a page that is only loaded once per user per conversion. Avoid placing the Conversion Tracking Script on a page that the same user will likely see multiple times, like a dashboard or homepage.

If you have more than one page that represents a conversion, you should add the Conversion Tracking Script to each page that represents a conversion. For instance, you may have slightly different thank you or welcome pages for different services or plans. Ensuring the script is on every page that represents a conversion will ensure that referrals are not missed.

Please see our Integration Docs for instructions on how to set up Conversation Tracking

If your conversion event cannot be defined by a page load (for instance a form submission that does not redirect to a Thank You page), or your website architecture does not use distinct page loads (for instance a Single-Page Application), we offer advanced functionality to trigger the Conversion Tracking Script using a JavaScript Function.

Conversion Tracking Settings

Referral Rock offers additional Conversion Tracking Settings you may use to customize the way conversion behaves in a particular program.

To access these settings, navigate to your Program Editor and select the gear icon in the top right corner. From the drop down, select "Conversion Settings".

  • Automatically approve referral? - This option allows you to customize whether all Referrals will be automatically approved upon conversion for this program.

  • Tracking Expire - Allows you to customize the amount of days your Referral Rock cookie (labeled on browsers as rr_wcid) lives before expiring. Default value is 120 days.

  • Tracking with First Interaction Attribution - Determines which member will receive credit for a referral if the referral clicks on multiple member's referral links, and therefore multiple Referral Rock cookies exist.

    • Last Smart Interaction (Recommended) - Credit for the referral goes to the last member whose link was clicked by the referral.

    • First Interaction - Credit for the referral goes to the first member whose link was clicked by the referral.

    • Last Interaction - Cookies are always replaced on a new referral link click, regardless of whether the referral clicks the same member's link more than once. This reduces tracking accuracy and fraud detection but can be useful if multiple members and referrals are expected to share the same device, as each referral link click on the same device will be tracked as a different user.

How to setup the Conversion Tracking Script on your website

Please see our Integration Docs for instructions on how to set up Conversation Tracking

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